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Let's first start with understanding what is SEO?

It stands for Search Engine Optimization which means to optimize your WebPages in such a way that your website gets ranked high in various search engines. It is the practice of getting targeted traffic to a website. Some common tasks which are undertaken in SEO activities are creating high-quality content, keywords, building backlinks, and so on. If recognizing what your target audience is seeking is one side of the coin, delivering it in a way a search engine crawlers can find and help understand is the other side. To break it down further, SEO is all about understanding what people are searching for online, the words that are being typed into the search bar and the type of content they wish to consume. The answers to these will enable your business to form a viable connection with the target audience who are searching online for the solutions you deliver.

Why is SEO Important?

While paid advertising, social media and other online platforms can generate traffic, search engines bring the majority of the traffic to a website. Search engines are smart and hence optimizing your website will help deliver precise information so that the content can be properly indexed and displayed when a user types in the query. SEO is the only online marketing platform when set up correctly, can continue to pay dividends for a very long time.

Branding and Building Business Visibility:

When people search for any services or products, you wish to appear on the top, always! But at times, the users don't simply search once, click on a few websites and close the window. Instead, they keep refining their search, changing the words or keywords in SEO terms, search again and click on a few websites, and so on. Now, you may wonder what does this mean for your business. Well, if your website shows up regularly in all these search results, you are gaining their attention and a potential customer. The more times your website gets displayed on the top, the more they will trust the business and the brand.

Business Credibility:

When Google places your business in top searchers, in the minds of the consumers, it becomes a trustworthy and credible business. Because there are certain parameters to be met and procedures to be followed diligently to ensure the website gets the approval to be placed above all. So consumers are aware that this is a credible business. Also, the website, where all the action will take place, needs to be designed well. Think of it as a virtual door to your service/product, wherein the customers walk in and experiences the best of what you have to offer. The goal of any experienced SEO agency is to lay a solid foundation for a wonderful website with effective user experience - clean and clear navigation properties that are easily discoverable in search.

Increased Traffic:

Sure, by itself traffic or the number of people visiting your website doesn't make you any money but the people coming to your website are well-qualified and genuine leads who found you because they have a need or interest in the services you are offering. With the rise in mobile usage and growth in internet technology, well-thought SEO activities will enable consumers to find you quickly and easily, putting them one step closer to become a transaction.

Customer Insights:

There is a tool known as Google Analytics. An amazing tool that gives you all the information you want to know about your customers, those who visit the website. While SEO generates traffic to the site, this tool tracks it all. All data like how they search, what they spent most of their time on, the location they accessed the site from, when are they most active, what technology they use, and so on, is right at your fingertips. These are extremely valuable insights on customer behavior and help a business make informed decisions.

Stay Updated:

As with everything in this age where technologies advance at a blink of an eye, SEO tactics implemented on your website needs constant revaluation and be engaged for long-term. Google keeps on revamping and changing its SEO parameters constantly. This aspect requires regular monitoring because the SEO has to be modified according to the new rules set by the search engine.

Gain High ROI:

Several studies have shown that SEO can have a better ROI than the other traditional forms of advertising. Just like any other marketing method, SEO requires time, effort, and patience to bear fruit. And when it does, the rewards are pretty high. This is possible because SEO is an inbound marketing strategy that gives you the control to reach out to specifically those people who are looking for your services or products. Before embarking on SEO, ensure that you have planned out your goals and then deploy SEO to achieve those. When done well, by SEO experts, it accomplishes so much more. This "new age" marketing technology is evolving daily and is critical to a brand's presence. Geographically we may all be at far off places, but the internet has made it possible for anything to travel to any part of the world in just a few minutes. So imagine where your business would be when it is exposed to a world filled with opportunities and possibilities.