Keyword ranking plays an important role in altering the position of your website,
where your site is ranked in search engine and the impact it creates on your web traffic,
lead generations and conversions, etc. to a great extent is determined by keywords.
Using the right keyword not only gives a higher edge to your website but creates a link between what people
are searching for and the content you are providing to fill that need. People look for products, goods, services,
and zillion other things on the internet and the first thing they do is type a keyword phrase in the search box
and the core idea is to target the user through the specific keywords.
Now that we have understood the importance of keywords which in turn helps to enhance keyword rankings and gives
an additional edge to your business or website. But what remains one of the biggest concerns is when keyword
rankings drop drastically and affect the overall traffic which requires an immediate reaction.
Now that we have understood the importance of keywords which in turn helps to enhance keyword rankings
and gives an additional edge to your business or website. But what remains one of the biggest concerns
is when keyword rankings drop drastically and affect the overall traffic which requires an immediate reaction.
So let us see some of the reasons what causes the Keyword ranking to drop
1. Google Penalty
If you realize a sudden drop in your website ranking it can be an indication that
Google is penalizing your site. If your site continues to rank on other search
engines like Yahoo or Bing, this is an almost sure sign that your website is
suffering from a Google penalty. Immediately fix the problem and get your
penalty removed. Try to connect with Google and look for notifications from
Google in your console account. The best way to avoid this penalty is to
remain in compliance with Google guidelines.
2. Redesigning the Website without proper Re-Directs
If you are launching a new website, migrating to a new server, or doing any structural
change to a site, it is important to have a proper re-direct plan, otherwise, it will
lead to drop in rankings. Without a proper re-direct link, the notice to a search engine
that a page, several pages, or your entire website has been moved will not reach the audience,
and they will not be able to visit your new address. If re-directs are given properly
it will not let the ranking to drop nor will you get penalized for duplicate content
as the search engines are indexing both your old and new web address.
3. Using the Correct Keywords and Content
It is often important to make sure that the keywords you are using for your website
are relevant and not outdated. You need to think beyond traditional keywords and use
trending keywords that can give an extra boost to your website traffic. Keep the content
fresh as people will not stay on your site for long if the content is not interesting and
it will reduce the number of likes and shares. Update content regularly with appropriate
keywords, or instead of creating a new guide every time you can update the old content with new data.
4. Website being Hacked
In an SEO - focused hack hackers will try to change the content of your site,
change the links to your website or add new links, change the web address that
completely affects the way Google indexes your site. When the website is hacked
the keyword ranking gets affected drastically resulting in the site being de-ranked
or removed entirely from Google search results. The hackers can also add malicious
code to your website, hackers will often implement redirects, which send users to
another web address leading to phishing scams. In some cases, hackers will even try to
replicate your website, tricking your users into sharing sensitive information.
5. Back Links being Missed
It is always important to keep a check on back links as broken or missed back
links will make it difficult for the users to find your site, which affects
in dropping of rankings. You need to determine where those links are coming
from and why they are broken. You need to check if you can either remove, replace,
or retain them and each link should be checked individually to determine your next
6. Better Content Published by Competitors
In the business of SEO, always it is important to keep an eye on your competitors.
If your rankings are dropping a tough competition from your competitors is one of the
main reasons. You need to analyze what new changes they are making to their site in
terms of content and keywords. You also need to analyze and monitor their social media
activity, link building strategies, and content marketing tools. To stay up in the business
of rankings it is important to understand the tactics of your competitors as it will help
you to plan your strategies better.
Experience Being Crumbled- You must make sure that the users can smoothly navigate to
your site. If your visitors have to click too many times, or if your site page is too
slow in loading the visitors are likely to leave. Have a well-structured internal link
strategy and smooth navigation that boost your rankings also leads to user retention.
Using keyword rich internal links will generate more traffic to your site and help your rankings better.
8. Google Algorithm Update
Google is always trying to improve and update its strategies and results.
If you see a sudden drop in your rankings it is due to algorithms updates
and changes coming from Google. Thus it is always good to have a cross channel
marketing strategy and channels such as social media to keep your rankings safe
and a good traffic flow to your site.
There is no shortcut to increase your website traffic and attaining high search engine rankings. But knowing the reasons that cause your rankings to drop will always help you to stay alarmed, and plan better to protect your rankings. To get the best results a bit of expert advice can take your business or website to great heights.
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