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Today, it is common knowledge that Page 2 ranking on Google is as good as buried. True, everything boils down to ranking. As the dictum goes, the higher you rank, better the opportunity for your business. In this day and age of SMEs and large corporates launching and closing shutters with equal momentum, how do just a few stay strong? How do they stay in top-of-mind recall among clients? How do some stay afloat while others sink? Yes, you guessed right. The answer lies in SEO or Search Engine Optimization. Learn how you can opt for the best SEO agency in India with these pointers below.

1. Choose right: Let’s begin with the basics. To elevate your page ranking, remember to choose an SEO provider that offers comprehensive on-page as well as off-page SEO, SERP management and analysis of your traffic. You definitely wouldn’t want a back and forth with multiple providers. Furthermore, SEO providers need to optimize websites that help in improving traffic as well as ranking. They also need to have a comprehensive idea on competition and excellent keyword research.
2. Check for Case Studies: When you hire a new recruit, you would do a thorough background check. The same goes for your vendors or specialists too. Yes, in the current context that would be of an SEO agency. Before signing the dotted line, ask for their case studies and sample reports. That way, you would know exactly what to expect and not have any surprises later.
3. Don’t be penny-wise and pound-foolish: For any entrepreneur or company, cost would be the deciding factor in almost everything. But surely that should not be the benchmark for SEO. If you need to get onto the first page rankings on Google, augment the traffic to your website and thereby, convert the visitors into leads, you should settle for nothing but the best. Understand the risk of low-cost SEO firms and remember that a few dollars more may set you back at the outset, but patience would pay in the long run.
4. Clients and reviews: How good is your SEO provider’s client list? Is it impressive and have you verified the claims? If the client roster looks striking and the reviews are good, go for it.
5. The big 2’s: SEO is largely done for two categories – e-commerce and well, the others! Online shopping has gained much traction especially over the last few years that in the US alone 300 million shoppers are projected to be shopping online by the next 3 years. That’s approximately 91% of the country’s population. Backed by e-com, India’s internet economy too is expected to double in the next couple of years. If you need to have e-commerce in the mix, definitely do your spadework and pick an SEO specialist to help you up the game.
6. SEO & SEM: That’s right. Neither can work independently. To function best, SEO needs to be backed by Search Engine Marketing. Let’s dig a little more to know what SEM is all about. Search Engine Marketing uses ideal techniques to promote websites on search engines through organic search engine results and paid traffic to websites by using pay-per-click models.
7. Check ranking of the SEO agency: How do they stack up against competition? What is the one thing that sets the SEO specialist apart? If Google results indicate mostly green reviews, go for it.